However, if the idea of a sales team disjointed from marketing gives you a nervous tick, an inbound marketing agency is exactly what you do need. At Fannit, there’s nothing we love more than integrating marketing with sales to drive growth and build a consistent sales process.
Our Inbound Marketing Process
We do inbound marketing a little different here at Fannit then you might find elsewhere.
Check out our partner HubSpot’s description of traditional inbound marketing here.
Our proven process starts from the ground up, laying the foundation for good marketing and sales before moving on to advanced marketing tactics and expanding our efforts.
Fannit’s Inbound Marketing Process isn’t about short-term success with fast and loose marketing gimmicks. Instead, our experience in the business world has shown us the value our clients receive from an established marketing and sales process that returns lasting value.
Our inbound marketing services include tactics like:
- Lead generation
- Marketing automation
- Content marketing
- Email campaigns
Other tactics like SEO, PPC, and web design, also may have a place within an inbound marketing strategy – it all depends on what best serves your business and growth goals.
Is the Inbound Marketing Process for Your Business?
Our Inbound Marketing Process relies on integrated sales and marketing teams. We’ve found that this Process works best for B2B companies with longer sales cycles, as B2B buyers require more of a relationship built before committing to a purchase.
The Fannit Inbound Marketing Process is not a one-and-done marketing activity. Successful Inbound Marketing is a process where we work with you to understand your business, evolve as new information is gathered from marketing, and grow as new lead generation opportunities arise.
The first step to Fannit Inbound Marketing Process relies on attracting the right customers. We start by producing regular content (usually in the form of blogs) that serves several purposes.
Consistent blogging allows you to:
- Instill confidence in your company by showing potential customers you’re an expert in your field.
- Grow your search engine presence with basic SEO optimization.
- Create a library of resources to use for lead generation.
Once we’ve started to attract the right kind of visitors to your site, it’s time to convert these visitors into leads.
By offering useful, relevant downloads on your website (for example, an ebook) we capture qualified leads for sales to follow up on. Once we have marketing qualified leads in your CRM, we use email, marketing automation, and other tools to move them further down the sales funnel until they’re ready to speak with your sales representatives.
Finally, the part you’ve been waiting for – turning leads into paying customers. This is where marketing hands off the lead to sales for follow through, an absolutely crucial part of the marketing and sales process.
We’ll work with your sales team to optimize the sales process and integrate it with marketing, creating a well-oiled machine that drives leads and creates customers.
Marketing doesn’t stop once you close the sale. Your clients want to know they’ve made a good decision, and you want to give them a reason to keep coming back for more. We’ll help you turn your best customers into your biggest evangelists with review campaigns and other types of customer satisfaction marketing.
Case Study: Naimor Metal Fabrication
In 2017, Naimor Metal Fabrication hired Fannit to grow their lead volume and rework their website.
Level Up Your Internet Marketing
We love helping businesses grow here at Fannit. We work with fabrication companies, SaaS businesses, service companies, and many other businesses of all shapes and sizes. We’re entrepreneurs helping entrepreneurs, and we’d love to be a part of your company’s growth journey.