However, if the idea of a sales team disjointed from marketing gives you a nervous tick, an inbound marketing agency is exactly what you do need. At Fannit, there’s nothing we love more than integrating the best internet marketing services with sales to drive growth and build a consistent sales process.
Inbound marketing has been a hot topic in the marketing world for more than a decade, but most companies still struggle to get it right. When crafting your marketing plan, you have to keep visitors at the center of every decision with the goal of gently ushering them to your website and transforming them into paying customers.
One of the biggest challenges is to design a solid growth-driven inbound digital marketing strategy that includes techniques like email marketing, blog posts, social media sharing, SEO content development, and other elements working in unison to help build your sales funnel.
Luckily, we’ve uncovered the winning elements of an inbound marketing strategy by consistently developing successful campaigns.
Many clients have found success through our inbound marketing services, so we understand better than anyone what gaps need to be filled to get the top search engine rankings.
Let’s go over the keys to inbound marketing success and the advantages of a comprehensive digital marketing strategy.
What is Inbound Marketing?
Inbound marketing is a philosophy that aims to attract quality leads through engaging, well-crafted content that produces outstanding user experience.
While traditional advertising aims to attract a high quantity of random consumers, inbound marketing targets visitors who have a need for your products and services. This marketing approach aims to build a trusting relationship with your potential customers who make up your target audience and provide them with better services.
To achieve this, inbound marketing agencies like Fannit can help you create quality content, disperse it through channels like social media, and obtain higher Google rankings in order to drive more traffic to your site. Our goal is to help companies implement an inbound strategy that improves marketing, sales, customer service, and other areas of their business.
Our team of inbound marketing has spent years learning and developing a customizable concept we use in our marketing services. Our approach is a variation of HubSpot’s take on inbound marketing and it consists of attracting, converting, closing, and delighting customers.
The first step to the Fannit Marketing Process relies on attracting the right customers, so we define your target audience before deploying our plan. Then, we start by producing regular content (usually in the form of blogs) that serves several purposes.
Consistent blogging allows you to:
- Instill confidence in your company by showing potential customers you’re an expert in your field.
- Grow your search engine presence with basic SEO optimization.
- Create a library of resources to use for lead generation.
Once we’ve started to attract the right kind of visitors to your site, it’s time to engage and convert these visitors into leads.
By offering useful, relevant downloads on your website (for example, an ebook that’s complimented by blog posts) we capture qualified leads for sales to follow up on. Once we have marketing qualified leads in your CRM, we use email, marketing automation, and other tools to move them further down the sales funnel until they’re ready to speak with your sales representatives.
Finally, the part you’ve been waiting for – turning leads into paying customers. This is where marketing hands off the lead to sales for follow-through, an absolutely crucial part of the marketing and sales process.
We’ll work with your sales team to optimize the sales process and integrate it with marketing, creating a well-oiled machine that drives leads and creates customers.
Marketing doesn’t stop once you close the sale. Your clients want to know they’ve made a good decision, and you want to give them a reason to keep coming back for more. We’ll help you turn your best customers into your biggest evangelists with review campaigns and other types of customer satisfaction marketing.
Our Inbound Marketing Process
We do inbound marketing a little different here at Fannit than you might find elsewhere. Our main goal is still to drive more traffic to your site by achieving better rankings with search engines and through other means, but we take a gradual approach that generates long-term success.
Check out our partner HubSpot’s description of traditional inbound here.
Our proven process starts from the ground up, laying the foundation for good marketing and sales before moving on to advanced marketing tactics and expanding our efforts.
Fannit’s Inbound Marketing Process isn’t about short-term success with fast and loose marketing gimmicks. Instead, our experience in the business world has shown us the value our clients receive from an established marketing and sales process that returns a lasting value.
Our inbound marketing services include tactics like:
- Growth-driven lead gen strategies
- Social media management
- Marketing automation
- Content marketing
- Email campaigns
Other tactics like search engine optimization (SEO), PPC, and web design, also may have a place within an inbound marketing strategy – it all depends on what best serves your business and growth goals.
What Inbound Marketing Techniques Can We Implement?
Our team of inbound marketing experts provides a comprehensive list of marketing services to cover all areas. From web design content generation, we can help with a variety of digital marketing tasks that boost the popularity of your products and services.
Some of our specialties include:
- Content Marketing and SEO tactics like blogs, landing pages, and downloadable content
- Lead generation
- CTAs and sales funnels
- Sales automation
- Marketing automation
- Lead scoring
- Sales enablement with CRM
- Analytics and dashboards
Inbound Marketing Case Study: Naimor Metal Fabrication
In this inbound marketing manufacturing case study, we explore the results obtained for Naimor, one of our customers in the sheet metal manufacturing industry. We developed the entire project from scratch, starting with the website as well as content development and culminating with an SEO and inbound campaign to create awareness and attract more leads.
Is the Inbound Marketing Process for Your Business?
Our Inbound Marketing Process relies on integrated sales and marketing teams. We’ve found that this process works best for B2B companies with longer sales cycles, as B2B buyers require more of a relationship built before committing to a purchase.
The Fannit Inbound Marketing Process is not a one-and-done marketing activity. Successful Inbound Marketing is a process where we work with you to understand your business, evolve as new information is gathered from marketing, and grow as new lead generation opportunities arise.
What is an Inbound Marketing Agency
An inbound marketing agency is a firm that specializes in developing and implementing customer-centric promotion strategies. Inbound agencies can serve a variety of roles and monitor the overall performance of your marketing plan in order to identify the most profitable practices as well as find areas of improvement.
At Fannit, we’re passionate about supporting companies through a series of comprehensive inbound marketing services. Each one of our clients is assigned an inbound marketing expert that can help you assess your current site, create a strategy to promote your services, and produce engaging content that brings more visitors to your site.
Finding an Inbound Marketing Agency Near Me
There are dozens of inbound marketing companies in Seattle and throughout Washington state. With this in mind, working with a local firm that’s familiar with your audience can shorten the learning curve and result in campaigns that perform well right off the bat.
If you’re looking for “inbound marketing agency near me,” you’re already on the right track. Just make sure to review your agency’s reviews, try to assess their track record, and ask questions about the methods being put in place.
Fannit provides inbound marketing services for all types of local companies in Seattle, Bellevue, Everett, Portland, and surrounding areas. If your company needs help with content creation or any other parts of inbound marketing, contact us today and we’ll be glad to help.
- Landscaping and hardscaping
- Marine, sheet metal fabrication, and other industrial specialties
- RV and motorhomes
- Product design and much more!
Is SEO Included in Inbound Marketing?
The simple answer is, “Yes.” SEO is a technique that should be an essential part of your overall inbound marketing plan. Our services focus on finding the best combination of SEO, SEM, content distribution through social media, and other elements that help attract visitors that have a higher chance of becoming customers.
How Do You Use SEO in Inbound Marketing?
SEO focuses on attracting users that have already shown interest in your services by trying to find information about them on search engines like Google. The SEO elements on your website allow you to rank high on search engine page results, which means that your digital storefront will be accessible to users in your area looking for information relevant to your company.
What is a Sales Funnel?
The sales funnel is a critical component of your inbound marketing. Remember when we said that inbound services revolve around your potential customers? Well, the sales funnel can help you visualize the buyer’s journey, which in turn allows you to create content that engages your visitors.
This tool is referred to as a funnel because it’s the best analogy for what it does. The funnel starts with the broad top part, which represents consumers that can benefit from your products, but don’t know it yet. As we move further down the narrowest part, consumers turn into prospects, leads, and eventually sales.
Visualizing and understanding how the sales funnel works is the easy part. Developing content that naturally guides consumers through the buyer’s journey is the difficult part. Our content and inbound marketing services can help you build a robust funnel and gradually move more leads down your pipeline.
Outbound vs. Inbound Marketing
Although it may sound dramatic, outbound marketing and inbound marketing can’t be more different. Sure, they’re a different side of the same coin, we feel like inbound should be a whole different currency.
Outbound marketing refers to traditional marketing approaches that push your products to a huge group of random people through a variety of different channels. In this approach, companies make the first contact, giving the entire interaction a forced feeling.
Inbound also employs different channels, but it aims to single out and attract users who need your service. Instead of blasting every person behind a screen, inbound ensures that your company is readily available whenever a potential customer starts looking for information about a service or product.
Potential customers are attracted to personalized content, so studying and learning about your audience is a crucial part of inbound. This will help your marketing team craft better content and landing pages that all the information customers need before purchasing.
How Does a Landing Page Work?
A landing page is a standalone page in your site designed strictly to promote your offers and generate leads or sales. Unlike other parts of your site, landing pages are ultra-focused and may look slightly different than the rest of your site.
The idea is that by removing distractions like links to social media and other pages, consumers will pay more attention to the content on the page and have a higher chance of completing the desired action.
What is HubSpot?
In simple terms, HubSpot is an inbound marketing and sales platform that allows you to develop complex campaigns and automate various parts of your marketing plan. The company is also responsible for popularizing the concept behind inbound marketing, so it’s regarded as one of the leaders in terms of knowledge and quality.
Fannit has partnered with HubSpot in order to provide the best inbound marketing services to our customers. We have mastered SEO, social media, PPC, and other marketing strategies that, when properly organized and integrated with HubSpot, can exponentially increase web traffic and lead generated online.
Top HubSpot Agency
HubSpot is one of the most useful tools for inbound campaigns, but learning how to use all the features available takes a while. Many companies purchase HubSpot and simply use it as a fancy email automation tool, but it has the ability to do much more.
By working with an agency specialized in inbound marketing through HubSpot, you’ll be able to create a sustainable ecosystem where your ads, content, and website as a whole work together to delight your visitors.
Step-by-Step Guide to Implement HubSpot and Inbound Marketing
If you’re one of these companies struggling to implement this platform successfully, check out our Step-by-Step Guide to Implement HubSpot and Inbound Marketing for more information.
In this comprehensive guide, we cover:
Our HubSpot Prep Checklist
Setting up HubSpot may be more complicated than actually managing your inbound efforts, so you should have a checklist to walk you through everything you need to do. You can check out our comprehensive free HubSpot checklist to make sure you follow all the necessary steps.
Ideal Buyers & Buyer Personas
Buyer personas guide your marketing efforts, but you have to invest time into identifying who these consumers are and crafting content they will like. You should also find out how much your audiences use social media to determine how much you should target this channel.
Creating quality content is the key to SEO and your digital promotion efforts as a whole. In addition to web copy, content also includes high-quality images, videos, and other elements that appear on your posts and pages. Having poor or inaccurate content will give you a bad reputation, so make sure your pages are updated and designed properly.
HubSpot allows you to create a fully tailored mechanism to attract leads online. From the initial contact and capturing of information down to nurturing email campaigns and landing pages, we can help implement all the tools to ensure you’re getting customers through your content.
In addition to creating, monitoring, and updating your funnel HubSpot features additional tools to make this process much easier. This includes the ability to craft, store, and track:
- Email templates
Marketing and Sales Automation
HubSpot allows for the automation of different tasks that are essential to your internal teams. Some of these include:
- Sales sequences
- Marketing workflows
Lead scoring is a unique process for each company. There is no set formula, so you have to define qualified leads, determine how they get this status, and figure out a grading system based on that. HubSpot has a powerful lead scoring engine that you can adjust according to your requirements, which helps streamline this part of your internal processes.
The different sales pipeline can be integrated as part of your larger sales funnel. This feature can help you visualize how many potential sales are in your pipelines, the rate at which they’re moving, and patterns that can help optimize your campaign.
Knowing how well your deals are progressing is useful when it comes to making projections for your company. Your sales pipelines are your biggest tools here as they can tell you at what stage each deal is and how likely you care to get a sale out of it.
Marketing & Sales Dashboard
As the name suggests, the content in the marketing and sales dashboard gives you a summary of your company’s overall performance. It’s also the central panel that allows you to access all the other features, so learning how to maneuver this part of the platform is an art form in its own right.
Inbound Marketing Tips
If you want to find out more about this innovative approach, you should check out:
- My HubSpot Marketing Sucks, 7 Ways to Recover
- Your HubSpot Marketing is Broken if You Don’t Use HubSpot Sales Pro
- How Do I Define an Ideal Buyer Persona and Why?
- Inbound vs Outbound Marketing: Why You Need Both
Ready to implement a growth-driven approach to attract more leads online? Contact Fannit and our team will be glad to help.
Case Study: Naimor Metal Fabrication
In 2017, Naimor Metal Fabrication hired Fannit to grow their lead volume and rework their website.
Level Up Your Internet Marketing
We love helping businesses grow here at Fannit. We work with fabrication companies, SaaS businesses, service companies, and many other businesses of all shapes and sizes. We’re entrepreneurs helping entrepreneurs, and we’d love to be a part of your company’s growth journey.