Specialty Manufacturing Marketing
Given the manufacturing industry’s long sales cycle and dependence on and word of mouth referrals, your company needs to take every opportunity to build relations with potential customers.
One of the most powerful ways to do this is by building a cohesive internet marketing strategy that establishes your company’s presence online. While also including a well-developed sales funnel that guides prospects to pick up the phone and call your company.
Building a website that consistently gets prospects to contact you requires a robust SEO marketing strategy. After all, it doesn’t matter how professional your manufacturing website looks if it doesn’t show up on the first page of Google.
Search engine optimization (SEO) is the science of growing your business’ online presence using digital tools to follow a strategic marketing plan.
The following sections tell you how we use our two systems to bring your business more manufacturing clients.
How TRAP SEO Helps The Manufacturing Industry Rank On Google
Our team uses the acronym TRAP to identify the 4 major areas where your website needs to be SEO optimized.
TRAP stands for:
Let’s break each of these down so that you understand how we use TRAP to improve your website and bring in more leads.
We begin the process by evaluating how your site’s SEO currently stands. Our team will run a series of tests and audits to identify problems that are preventing you from reaching the first page of Google.
Three common problems we look for and repair are:
- HTTP/HTTPS conflicts
- Broken links
- Slow loading speed
One of the most reliable ways to get leads is to have a content marketing strategy in place. Your website publishes content that speaks to the needs of your ideal audience and motivates them to take further action with you at the end of the content.
Not all content is good though, which is why our relevancy stage is dedicated to weeding out content that could be hurting your rankings.
- Thin content
- Duplicate content
The quality of your site’s backlinks is an indication of your authority online. Backlinks coming from low-quality sources can damage your credibility in the eyes of Google, who will reduce your rankings as a result.
During the authority phase, our team of backlink experts will ensure that:
- All your backlinks are coming from valuable sources
- You are consistently building high-quality backlinks
Another way Google determines your website’s ranking is by measuring popularity signals (how people interact with your site). For example, do they bounce off immediately? Or do they linger and click through multiple pages?
The longer your visitors engage, the better your rankings.
Fannit will help improve your popularity signals by:
- Ensuring your content is formatted in a way that is easy to read
- Optimizing your post and page descriptions
How Our IRON System Improves Your Internet Marketing Over The First 30 Days
IRON is a system we’ve spent over ten years perfecting. This is the process we use to jumpstart your internet marketing during the first 30 days of welcoming you to the Fannit family.
IRON stands for:
- Nail It!
Here is how we use the IRON system to start your website’s journey to the front page of Google.
When we’re designing your website and creating content for your company, we need to have a crystal clear understanding of what you do and how you do it. The interview stage is where we sit down with your team and facilitate the necessary knowledge transfer so that we can accurately replicate your voice during the coming stages.
Our research team will do extensive research on your industry, the top competitors, and your ideal audience. This is so we can accurately chart your internet marketing strategy in the next stage.
We will also do an intense SEO audit of your current manufacturing website to determine what problems exist.
Using the data gathered in the interview and research stages. Our marketing consultants will work with your leadership to create a strategic internet marketing plan for your company’s website.
As soon as our production team is informed of the SEO problems found in the research stage, they will begin fixing these. As well as implementing new technology and systems to improve your site’s SEO — lead intake systems, analytics configuration, and tracking technology installation, to name a few.
Don’t Take Our Word For It
Our systems are fine-tuned machines that have been carefully developed over the last ten years — but don’t take our word for it.
To see what TRAP and IRON look like in action, read this case study:
Manufacturing SEO Made Easy
We offer comprehensive internet marketing services, including SEO, web design, email marketing, PPC, and inbound marketing. To learn more about what Fannit can do for your Google rankings and lead generation, get in touch with us today.