SaaS B2B Marketing Agency: Inbound SEO & Content for SaaS Companies

My experience includes launching three software apps, one of which received Intuit’s 2010 App Showcase Grand Prize for a financial analytics software still on the Intuit App Store today.

We talk to a lot of Marketing VP’s who have made it through the Beta phase of the product launch and are now trying to figure out how to grow one of the following channels through SEO and inbound marketing.

  • Direct
  • Partner Channel
  • Affiliate Networks

For business-to-business software as a service (B2B SaaS) companies, the secret lies in a delicate combination of digital marketing tactics and a robust structure.

Selling More Software Means Persistent Communication

We do best with software companies who are generating revenue, have a solid product, and are looking to scale their online marketing horsepower. By developing a comprehensive growth marketing strategy, our B2B SaaS lead generation experts can help you reach more clients and expand your software business.

  • Sales and revenue goals
  • Lead gen strategies
  • Lead nurturing strategies
  • Social prospecting strategies
  • Demo conversions
  • Product video production
  • Trial-to-customer conversions
  • User engagement
  • Renewals communication

Good SaaS Marketing = Higher Recurring Revenue

Once passed the beta phase, many SaaS companies struggle to gain traction in the market.

Help Potential Customers Find Your Platform

Carefully crafted SaaS growth marketing strategies can help attract more visitors to your website. Even if you have a great product and a knowledgeable workforce, your SaaS business needs to develop a marketing and sales plan that attracts and moves potential clients further down your funnel.

Working with a digital marketing agency ensures that your site has the best chances of landing first-page rankings on Google and other search engines, which attract the most traffic. Inturact, Fannit, and other marketing companies for SaaS agencies specialize in analyzing your entire site to make sure the elements on your pages give you the best chance of success.

Build a Good Reputation

There are dozens of ways a customer can check the reputation of your SaaS platform online. Digital marketing allows you to take control of how your clients perceive your app or program, setting up your SaaS business for success.

Implement a Better Branding Strategy

Focusing on your SaaS marketing gives you a great chance to consolidate your branding across all online and offline channels. B2B companies feel safer when using vendors that flaunt their branding, so ramping up your digital marketing and emphasizing your business identity will help your SaaS growth strategy.

Why Focus on SEO and Content Marketing?

Focusing on content marketing and search engine optimization (SEO) as a whole can provide a competitive advantage in a competitive playing field. Most established SaaS companies are looking to improve their product while others stuck on the beta phase struggle to make it through. SEO is a great tool that comes at a perfect time for companies in the growth and expansion stage.

Content marketing and SEO are also incredibly useful due to:

Global Internet Usage

There are more than 4.5 billion internet users worldwide and hundreds of millions of searches being conducted every hour. Search engines like Google have become the go-to place for consumers and companies to find services, including B2B SaaS platforms.

Fannit, Inturact, and other digital marketing companies can design a custom growth marketing plan for your SaaS business that allows you to claim the top rankings in the searches that are most relevant to your company.

Convenience and Accessibility

One of the beauties of B2B SaaS services is that they can be used by any company in the globe. And, the easiest way for these companies to find a B2B SaaS platform is by searching on the internet.

Note that it’s common for B2B decision-makers to research a B2B SaaS company on their smartphones or mobile devices, so you need to ensure that your is suitable for all screen sizes.

Price vs. ROI

The long-term costs of implementing an inbound marketing plan that includes SEO and other SaaS growth marketing strategies are much lower than conventional online advertising. By working with a marketing agency, you’ll be able to make changes where they have the most impact and track every penny to make sure that you’re getting the most out of your investment.

Benefits of Hiring a SaaS Digital Marketing Agency

There are many SaaS marketing companies out there, but finding the best fit is not always easy. Fannit and Inturact stand out from the pack because both of these SaaS marketing agencies have a proven track record and experience implementing a growth marketing strategy.

At Fannit, we take pride in being a top digital marketing agency SaaS companies because we’re passionate about:

Creating Tailored Marketing Plans

Our SaaS SEO experts take the time to understand your goals and develop a marketing plan that drives sustainable growth.

Comprehensive Monitoring and Reporting

From the moment we launch your SaaS marketing campaign, we start monitoring its performance and learning from your traffic. Our inbound marketing strategies also include extensive reporting to keep you up-to-date with the latest changes in your site’s performance.

On-Going Optimization

Any SaaS marketing agency worth its salt will emphasize optimization. This is the process of making improvements, testing variants, and determining what changes to your SaaS growth marketing plan will produce the best results.

Steps Needed to Develop a SaaS Growth Marketing Strategy

Fannit, Inturact, and other SaaS digital marketing agencies implement different steps to help improve your organic rankings. At Fannit, our inbound marketing protocol can be divided into three different phases.

Understanding Company Identity and Target Audience

Our team’s first priority is to learn as much as we can about your company and target audience. Your brand identity and target customer will be at the center of the decisions we take during the development of your growth marketing plan. The better we understand this, the higher the chances of success.

Developing and Launching a Custom SaaS Marketing Strategy

Once we have learned as much as we can, we move on to the development and launching of your SaaS growth marketing strategy. Based on the details we have and our experience crafting successful digital marketing campaigns for SaaS companies, we create a detailed plan that includes short and long-term milestones.

After the final approval, we start implementing the new web structure, content schedule, and other parts of your growth marketing strategy.

Tracking and Adjusting for Better Performance

As your SaaS growth campaign elements start rolling out, our tracking mechanism will begin collecting

How Much Does SaaS Marketing Cost?

Multiple elements affect the cost of your digital marketing, including the performance of the SaaS marketing agency you hire. The price of your SaaS marketing will vary depending on the complexity of your goals, how many resources you want to allocate, and your growth strategy itself.

For this reason, it’s important to evaluate each SaaS marketing agency separately and request an accurate estimate to get a good idea of the final costs.

Finding Reliable SaaS Marketing Agencies

Fannit and Inturact are just two of the many quality marketing agencies and companies at your disposal. Here are some tips to help you choose the best firm among all SaaS growth marketing companies:

Reputation and Track Record

When assessing marketing agencies, always remember to look at reputation and track record. Does the growth marketing firm have case studies on SaaS companies and other signs of previous success?

Strategy Development

Quiz your growth marketing agencies on how they plan to improve your website. Although a detailed plan requires in-depth knowledge of your company, growth marketing companies should be able to audit your site and give you a structure of what needs to happen to improve your rankings.

Communication and Knowledge

Companies that hire and train true experts have a knowledgeable team that can answer your questions quickly and accurately. Reliable marketing agencies also keep open communication lines and are available over the phone, email, chat, or whatever channel suits you best.

Succeeding with the Right SaaS Marketing Service Provider

Working with growth marketing companies can relieve a lot of pressure so that your core team can focus on delivering great user experience. If you’re one of the many companies that find themselves in that rejuvenating transition between stability and exponential growth, give us a call today.

Our team of growth marketing specialists has helped propel SaaS companies into success and we’ll be happy to do the same for you.

“The FANNIT Inbound Marketing team has helped me connect with my target market in a personal way through web design and content which increased the right type of leads coming into our Managed Service Provider's Pipeline by 125%.”
Scott Hamlin
“HubSpot is proud to have FANNIT as one of our fastest-growing agency partners in the Seattle area. Their clients have seen tremendous success with inbound marketing from both a strategy and execution perspective. FANNIT consistently delivers amazing results!”
Brian Moseley
Channel Account Manager at HubSpot
“My experience with FANNIT has been very good. I can see how the strategy and processes FANNIT employs works behind the scenes pushing for real-life outcomes. The team there is very positive and enjoyable to work with. I anticipate the relationship having lasting positive effects.”
Richie Denny
Owner at Inclign