Inbound Marketing for SAAS Software Companies

My experience includes launching three software apps, one of which received Intuit’s 2010 App Showcase Grand Prize for a financial analytics software still on the Intuit App Store today.

We talk to a lot of Marketing VP’s who have made it through the Beta phase of the product launch and are now trying to figure out how to grow one of the following channels.

  • Direct
  • Partner Channel
  • Affiliate Networks

Selling More Software Means Persistant Communication

We do best with software companies who are generating revenue, have a solid product, and are looking to scale their online marketing horsepower.

  • Sales and revenue goals
  • Lead gen strategies
  • Lead nurturing strategies
  • Social prospecting strategies
  • Demo conversions
  • Product video production
  • Trial-to-customer conversions
  • User engagement
  • Renewals communication
“The Fannit Inbound Marketing team has helped me connect with my target market in a personal way through web design and content which increased the right type of leads coming into our Managed Service Provider's Pipeline by 125%.”
Scott Hamlin
“HubSpot is proud to have Fannit as one of our fastest growing agency partners in the Seattle area. Their clients have seen tremendous success with inbound marketing from both a strategy and execution perspective. Fannit consistently delivers amazing results!”
Brian Moseley
Channel Account Manager at HubSpot
“My experience with Fannit has been very good. I can see how the strategy and processes Fannit employs works behind the scenes pushing for real life outcomes. The team there is very positive and enjoyable to work with. I anticipate the relationship having lasting positive effects.”
Richie Denny
Owner at Inclign