Inbound Marketing for SAAS Software Companies
My experience includes launching three software apps, one of which received Intuit’s 2010 App Showcase Grand Prize for a financial analytics software still on the Intuit App Store today.
We talk to a lot of Marketing VP’s who have made it through the Beta phase of the product launch and are now trying to figure out how to grow one of the following channels.
- Partner Channel
- Affiliate Networks
Selling More Software Means Persistant Communication
We do best with software companies who are generating revenue, have a solid product, and are looking to scale their online marketing horsepower.
- Sales and revenue goals
- Lead gen strategies
- Lead nurturing strategies
- Social prospecting strategies
- Demo conversions
- Product video production
- Trial-to-customer conversions
- User engagement
- Renewals communication