The Challenge
Originally, New Life Rockeries was hit hard by the 2008 recession. With little to no business coming in, they knew they needed a landscape marketing company specializing in SEO for Landscaping Businesses. Fannit provided B&D with SEO services to help bring the company back into the green. This company is owned by the father of the Fannit Founders, Keith and Neil Eneix. Read more about our story together.
Before working with Fannit, B&D Rockeries had minimal website conversions which resulted in very few leads coming to the company from the website. In enacting an internet marketing strategy, we helped drive ROI-positive results for B&D Rockeries.
The Solution
B&D Rockeries has no shortage of beautiful images from previous projects that we were able to make use of in order to showcase them to prospective customers. When people see B&D’s work, that’s usually enough to get them to convert! The key was using our knowledge of the landscaping SEO market in order to get the team at B&D in touch with as many of these website visitors as possible.
- Created an SEO ranking strategy aimed at ideal landscaping clients
- Managed a PPC strategy that targeted the highest buying intent
- Focused design and message of the website to showcase B&D Rockeries’ amazing work
- Optimized website to drive new traffic into an offer
- Re-engineered website URL structure in order to optimize search engine crawlability