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Mercedes-Benz of Seattle

PPC (Adwords Paid Search) + Website CRO (Conversion Rate Optimization)

Mercedes-Benz of Seattle offers a wide selection of luxury autombiles in the greater Seattle area.

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Testimonial

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The Fannit team has been great to work with from the beginning. They brought a refreshing transparency in their role as marketing support and really helped give us insight into how specific marketing channels were performing and how it was impacting our sales directly.

They also provided insight into their marketing campaigns that helped me make decisions on next steps and where campaign budget would be best spent. I'd recommend them to anyone in the automotive industry.
John McMillen
GM, Mercedes Benz of Seattle
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91 "Click to Call" actions in One Month, Monitored by CallRail
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Steadily Increasing Website Conversion Rate
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767% ROI on Paid Search
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Increased Sales Closing Rate to 23.6%

Challenge

In working with Fannit, Mercedes-Benz of Seattle aimed to bring more qualified buyers onto their lot. With our joint paid-search (PPC) and conversion rate optimization strategy, we were able to get the right type of buyers routinely coming to the Mercedes-Benz of Seattle with a qualified interest in purchasing a vehicle. Because the buyers were already qualified, the sales team increased their closing rate to 23.6% thanks to the buyers being qualified by the campaign in advance.

Solution

  1. Assessed initial sales metrics and website conversion performance
  2. Conducted research and targeted PPC highest converting keywords (buyer keywords)
  3. Focused message and positioning of Google AdWords campaign to appeal to ideal buyer
  4. Conducted conversion rate optimization on website to convert traffic from paid search and organic
  5. Tracked data and made ongoing improvements to drive ROI even higher
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Inbound Marketing Services by Fannit

Web Site Design Migration

Migrated a site design from another designer to Word Press

SEO/SEM

Key word ranking analysis
Competitive analysis
Local listing research and update
Ongoing on-site key word use
Technical editing for all content
Off-site back links

Paid Search Management

Built and managing paid search campaign

Content Marketing

Persona development
Blog writing
Custom designed eBooks
Press releases
Web pages

CRO (Conversion Rate Optimization)

A/B Testing
CTA (calls to action)
Phone call tracking
Smart forms

Marketing Automation with Hubspot

Persona tracking
Smart forms
Email automation
Conversion tracking
Campaign oversight

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